The "television boom" in professional wrestling didn't spark immediately. In fact, while wrestling was seen as a positive form of entertainment on newly developing TV stations, it wasn't extraordinarily popular during the 1946-'48 time-period. Promoters were still trying to figure out how to use TV to their advantage, and pulling out of the depression wrestling had been seeing was a very difficult chore. In Chicago, for instance, wrestling on television debut on July 10, 1946 on WBKB from the Rainbo Arena, and promoted by Fred Kohler. Technical problems hindered the broadcast and after a month, it was taken off the air until the problem was fixed. WBKB was a staunch supporter of pro wrestling and began offering Kohler's Monday Midway Arena program, and because there were so few other programs available on the new medium, wrestling was seen as a cost effective way to provide amusing content. Kohler saw gate receipts for his live events double, and considered television the reason. WGN, when it began broadcasting in April 1948, had wrestling on its schedule from the beginning, showing a live program from the Madison Athletic Club with Jack Brickhouse behind the microphone. Yet another program from Chicago was featured, this one from the Rainbo Arena and broadcast across the ABC TV Network, making it one of the very first national wrestling programs. Soon thereafter, the DuMont Network's interest in Kohler's product intensified. Having made impressive gains with his wrestling show on ABC, Kohler was a hot commodity, and when DuMont executives decided to schedule a weekly show, the Chicago promoter was the obvious choice. Since Kohler was a leading booking agent and member of the National Wrestling Alliance, he had access to many wrestlers to fill his various TV and live programs, and could feature the top names in the sport. To the DuMont Network, Kohler's position in the wrestling business was an attractive part of the deal, and his knowledge of TV and promotions made him an important figure in the growing TV arena. The DuMont show debut on Saturday, September 17, 1949 from the Marigold Arena in Chicago and the first main event was the Schnabels against Benito Gardini and Rudy Kay. It was seen in New York City on WABD and a week later debut in Boston on WNAC. Before long, it was shown on numerous DuMont affiliates from St. Louis to Buffalo. For this period of time, between September and around December 1949, Kohler was the force behind two semi-national television programs. The importance of the DuMont show in professional wrestling cannot be understated. It was the most significant wrestling program on television, at any point, in the 1940s and '50s. Spotlighting amazing talent, colorful commentary and awe-inspiring action, the program was addicting to television viewers home (or in front of store windows, at bars...etc.) on Saturday evenings. By 1953, Kohler was making more than $50,000 a year because of the DuMont show alone. The popularity of the DuMont program created a demand for the wrestlers shown in the cities the show was featured in. That meant local NWA bookers wanted Kohler's talent, and to protect his interests, and cut him into the money to be made from out-of-town bookings, Kohler inked his wrestlers into exclusive contracts. That meant that Kohler received money from a wrestler's earnings when the wrestler was in another territory being booked by another NWA member. But the earnings for those same wrestlers increased measurably because they had been featured on the DuMont telecast. In the promotion for their appearances, it was noted that the "TV Wrestling Stars" were going to be in town, and fans did pour into arenas to see them live. An example of how much a wrestler's pay increased because of being featured on Kohler's DuMont show can be shown by looking at Sonny Myers' annual income for years 1952 and 1953. Beginning in late November 1952, when he signed an official agreement with Jim Barnett, representing Kohler, Myers was featured on the DuMont network and worked the circuit as a "TV Star." In 1952, without the kind of exposure he received the next year on television, he made only $11,000. The next year, he made over $18,000. And there were other wrestlers who did much better than that. The March 23, 1955 edition of the Ames Daily Tribune (Ames, IA) stated that the DuMont Network cancelled live Saturday telecasts of the Marigold Arena shows from Chicago "several months ago." DuMont continued to carry wrestling on film in some markets, including on WOI (channel 5) in Iowa, but that was also cancelled. Research by Tim Hornbaker December 18, 2010 |
DuMont Television Wrestling Show from Chicago |